We chat to Chloé Janina Truczka, Founder of HB LONDON

Can you share some of the history of the hotel? How would you describe the HB LONDON aesthetic?

The HB LONDON aesthetic is all about modern luxury with a personal touch. I create designs that blend current trends with a timeless style so that each design feels unique to you and will be loved for years to come. We strive to be a brand that offers something that feels both exclusive and versatile and our wide range of designs and personalisation allows for customers to truly get a unique product. Personalisation is at the heart of what we do, whether through monograms, colours, or bespoke designs. Ultimately, the aesthetic is a reflection of my belief that luxury should feel approachable and personal. We want to give every customer a chance to travel with or accessorise something they truly love.

Your works often combine vibrant colours and patterns. How do you decide on the colour palette for each piece?

When deciding on the colour palette for each collection, it’s a thoughtful and creative process that blends inspiration from current trends with timeless appeal as well as what tends to be popular among customers. I always start by looking at what’s resonating in fashion and lifestyle at the time - whether it’s the season’s trending hues or the popular colour schemes in weddings, travel accessories, or interior design. Vibrant colours and patterns are a great way to inject personality into a piece, while subtle tones often bring out an understated elegance.

What are your favourite pieces?

The original two products, the phone cases and suitcases, will always hold a special place in my heart. They are the two products that we are most known for as a brand and they have stood the test of time with their popularity among customers. Design wise, I tend to go for the brighter and more vibrant designs as I usually wear more muted tones such as blacks, white and nudes and use my accessories such as my phone case and suitcase to bring the colour and flair. My current phone case is one from our new collection which is the Leopard Print with Cherries although I do love our Original Black with White Font Design. It truly is the design that goes with everything.

Could you share a significant moment in your career that has been especially meaningful to you?

There have been so many special moments in my journey with HB LONDON, but a few stand out as truly memorable.

One was the first time I saw a customer using one of our suitcases in the real world. I was at Iceland’s airport when my partner spotted someone pulling a personalised HB LONDON suitcase. I was too embarrassed to say anything so I snapped a picture of it and sent it to my Mum! It was such a surreal and proud moment to see my work being used in everyday life by someone I had never met. It made everything feel so real and validated all the hard work.

Then, there was the unforgettable moment when Little Mix, at the time the UK’s biggest girl band, got in touch wanting suitcases for the entire group. One of the girls loved them so much she also wanted to get them for her whole family’s trip to Disney.

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