DMR Launches New Love Lines Collection
DMR Jewellery is pleased to introduce a romantic new addition to their iconic collections this Valentine’s, with the launch of ‘Love Lines’
As couples around the world prepare to celebrate Valentine’s Day, DMR’s expert team welcomes a new exclusive suite, designed in-house at the brand’s Cheshire studio, influenced by one of the most notable romantic symbols.
It is from Cupid’s loving arrows that DMR draws inspiration for this newest addition. Cupid, the Roman god of desire and affection, is famously portrayed throughout the centuries wielding a bow and arrow with which, it is said, a strike would cause the individual to fall in love with the first person they saw.
With this motif in mind, DMR combines this age-old symbol with precious metal and diamonds, the result of which is a contemporary new suite of diamond jewellery.
Seven individual pieces of jewellery make up this stylish collection, including earrings, neckwear and wristwear.
Two new styles of earrings perfectly represent Cupid’s arrow, with DMR allowing clients the opportunity to select diamond set, or plain polished earrings crafted from 18ct yellow gold. Retailing from 950, DMR’s Love Lines earrings are now available to purchase exclusively in-store or on the brand’s website.
Appreciating the trend for layering jewellery, a diamond necklace, bracelet and stacking bangles are also introduced to the collection. The 18ct yellow gold necklace, set with 0.22cts of round brilliant cut diamonds, is also available exclusively from DMR, retailing at 860.
Jasmine Cook, Jewellery Buyer commented, “In this most romantic of months, we are pleased to introduce a collection inspired by the most beautiful moments shared by those in love.
“DMR’s Love Lines collection transforms Cupid’s famous arrow into an elegant diamond-set collection that makes a contemporary statement with your styling. Its versatile design ensures that it compliments any look, whether making a sparkling statement or part of your everyday layered style.”
Love Lines is the latest collection to be released by DMR as a collaboration between its new product team and Master Goldsmiths at the brand’s Altrincham workshop.
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