JC London Celebrates 1st Birthday
As the Chester-based lifestyle brand celebrates its first 12 months in business, we speak to Founder Jonathan Crompton
Jonathan, JC London celebrates its first birthday next month – talk us through your motivation for setting up the business.
I’ve always dreamed of starting my own brand. Fashion has always fascinated me because of its ability to empower and uplift. Moving from London to Chester was the catalyst that finally pushed me to take the leap. Originally intending to create men’s joggers, I unexpectedly found myself drawn to women’s activewear.
You have a background in digital marketing at one of the world’s largest tech firms, how has this experience helped in running your own business?
With 24 years of hands-on experience in the digital world, I have been able to save a significant amount of money by not relying on third-party agencies. However, despite my expertise, there are still challenges when it comes to managing my time. Currently, I am focused on finding ways to set up marketing campaigns more quickly, leveraging my background in the field.
What designers and business owners have inspired you and your business model?
I am absolutely inspired by how the talented duo, the Represent brothers, have brilliantly established their unique brand and exceptional style. As for designers, Tom Ford and Virgil Abloh are worth mentioning. You can’t miss the incredible online presence and ground-breaking leadership Abloh displayed as the director of Louis Vuitton and the founder of Off-White.
Talk us through your creative process.
Drawing inspiration from observing people’s fashion choices while enjoying a coffee outdoors, I bring my creative ideas to life. My design process involves sketching freely and meticulously searching for the perfect fabrics. I also carefully consider the fit and placement of seams, ensuring impeccable craftsmanship.
JC London started by selling predominantly active wear and has since evolved into selling lifestyle products. What motivated the change?
Leggings are incredibly versatile and can be worn in a variety of ways. They work for everyday wear, can be dressed up with heels and a jacket for a night out, and are perfect for comfortable travel. It’s only natural evolution to move into the lifestyle space.
As you enter your second year of business, what is next for JC London?
Expect more stylish leggings and active tops with brand new designs. Keep an eye out for our upcoming launch of joggers, sweaters, hoodies, and even swimwear!
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